Health is an eternal topic of human beings. In recent years, with the improvement of people's living standard, people's concept of life has also begun to transform from material survival to quality life. As the premise of all pursuits, the topic of "health" has been re-examined and defined. People's understanding of health conditioning is no longer limited to medicine and health care products, but to functional nutrition food and drink.

Mintel's global database search comparison shows that functional foods and beverages with immunological health claims grew 27.6% in q1 2021 over q1 2020 (beverages 29.7%), the largest increase among the top 10 functional targeting categories. Immune-boosting ingredients are not limited to familiar micronutrients. Immunity management products worldwide are starting to use natural nutrients.

Turmeric is a highly recommended herbal compound because of its ability to prevent inflammation and viral infections. Curcumin is the most important pharmacological active ingredient in turmeric. Modern medicine shows that curcumin also has special medical effects, mainly manifested as excellent anti-inflammatory, antiviral, antioxidant, liver protection, immune improvement, memory enhancement, cardiovascular protection and joint protection. Mainly used in medicine and health care products, food and beverage, which is often used as a natural colorant and functional raw materials in food and beverage.

In fact, in the United States, Canada and Europe, turmeric extract has become a relatively mature functional raw material in the field of food and beverage: in 2018, curcumin supplement ranked fifth among the most popular dietary supplements among American consumers; Listed on the annual Global Food Ingredient Formula list. Combinations of turmeric extract and other nutrients such as vitamins, probiotics and ginger are on the rise in global beverage innovation.

The trend of curcumin as a natural nutrient is clear: mintel's global database search shows that from 2016 to May 2021, there are 542 curcumin drinks with functional and nutritional claims alone, and the trend is increasing year by year.

The global COVID-19 pandemic has made consumers realize that health is a priority. In the coming years, consumers will seek more products and services that are beneficial to their mental and emotional health.

Curcumin's excellent anti-inflammatory plays a positive role in the treatment of gastrointestinal ulcer disease, and probiotics have unique advantages in the treatment of intestinal diseases, γ -aminobutyric acid has a direct role in improving sleep, stabilizing mood and promoting intestinal health. Therefore, the innovative combination of curcumin, probiotics and gamma-aminobutyric acid provides new options for people to deal with emotional problems. Curcumin, anthocyanin, phycocyanin, ginseng extract and Dendrobium officinale are effective ingredients for boosting immunity and relieving fatigue. The 2021 brand can leverage these ingredients to deliver the benefits of relieving fatigue and boosting immunity.